Senior Brand Designer:
2021-2023
• Developed comprehensive motion graphics initiatives company-wide, establishing guidelines for future video projects to ensure consistency and quality.
• Helped with the creation of updated brand guidelines, playing a key role in guiding the company through a successful rebranding process.
• Collaborated closely with copywriters and merchant partners to art direct various creative campaigns, ensuring alignment with brand objectives and delivering compelling visual experiences.
• Led design initiatives across motion graphics, website and landing page redesign, email templates, and social media assets.
Creative Direction: Beth Ruggerio
Website Refresh
In collaboration with a dynamic team, I played a pivotal role in refreshing multiple pages on our company website to create a seamless and engaging user experience. Leveraging my expertise in design and user interface, I contributed to revitalizing the platform's aesthetics while ensuring usability and functionality were optimized. Through thoughtful design choices and meticulous attention to detail, we successfully transformed the website into a visually appealing and intuitive destination for users. The project highlights my ability to drive impactful change and deliver results that exceed expectations in the digital realm.
Product Protection Page
Shipping Protection Page
NASH X ‘23
Company Kickoff
In January 2023, we hosted our very first company kickoff event in Nashville, Tennessee. This event served as an opportunity for our company to come together, share our aspirations, and commemorate our accomplishments. I played a pivotal role in shaping the event's visual identity, drawing inspiration from the iconic neon signs that illuminate Broadway street. My contributions spanned an array of design elements, encompassing dynamic motion graphics, attention-grabbing event banners, captivating digital invitations, and numerous other creative assets.
2023 Holiday
Social Media Campaign
I led a social media campaign to boost views and followers on LinkedIn and Instagram. Targeting a diverse audience,
I creatively incorporated holiday-themed designs with a humorous twist to convey our brand story—highlighting the protection of holiday purchases. The results were impressive, with a substantial increase in both views and followers.
The campaign not only met its objectives but also fostered heightened engagement with our brand. This campaign includes static and motion graphics assets for Instagram story.
Co-Marketing
The Extend Creative Studio collaborates closely with the Co-Marketing team to craft imaginative marketing campaigns that advance shared objectives. Our approach resembles that of an agency, as we present various campaign ideas to the merchant and establish a strategic direction before proceeding with campaign execution.
Our expertise spans across various mediums, including motion graphics, print materials, and digital assets, ensuring a comprehensive and engaging approach to campaign development.
These campaigns below helped drive customers to the merchant site and sell protection plans,
showcasing our ability to merge creativity with strategic objectives to achieve tangible results.
Biktrix
Timex
BBQ Guys
EZ-Contacts
101 Reasons Why
Social Campaign
For this internal social media campaign, we harnessed customer-approved testimonials and paired them with captivating visuals. Strategically deployed across Instagram, Twitter, and LinkedIn, these assets garnered significant engagement and effectively amplified our brand narrative across diverse digital platforms.
Extend 4th Birthday Kinetic Typography
Motion graphics projects, irrespective of their magnitude, resonate deeply with my creative spirit. I am fervently dedicated to infusing life into visuals through dynamic movement. One notable instance includes employing Kinetic Typography to narrate our brand's journey and commemorate our 4th company anniversary.