Senior Designer:
2024-Present
• As the sole designer for brand and marketing, I own the visual direction, ensuring consistency and high-quality execution across all brand touchpoints.
• Lead the design and upkeep of the Levelpath website, enhancing user experience and brand consistency.
• Develop and refine brand guidelines to ensure a cohesive, modern visual identity.
• Design high-impact social media assets, videos, email templates, and ad campaigns to boost engagement.
Brand Guidelines
As the sole designer for brand and marketing, I played a key role in further developing comprehensive brand guidelines to establish a cohesive and modern visual identity. By defining clear design principles, typography, color systems, and usage rules, I ensured consistency across all brand touchpoints. Collaborating closely with key stakeholders, I expanded the framework to evolve with the brand, empowering teams to create on-brand materials with confidence. This project highlights my ability to build scalable design systems that strengthen brand recognition and drive alignment across the company.
Levelpath Website Redesign
The Goal
To redesign Levelpath’s website to better reflect our brand personality: modern, bold, and intuitive, while standing out in a crowded enterprise space. The goal was to improve the look and feel, making it more eye-catching and differentiated from competitors.
My Role
As the lead designer on this project, I was responsible for:
Designing the new website pages in Figma
Developing a simplified product illustration style for clarity and consistency
Curating custom stock photography and editing for brand alignment
Creating motion graphics to bring moments of delight and interactivity
Collaborating with a European agency for development handoff into WordPress
Outcome & Impact
The redesign launched smoothly and has had an immediate impact:
+38% increase in average time on site
-22% decrease in bounce rate
+32% increase in demo request submissions
Improved internal team alignment and confidence in the brand's online presence
New Site Highlights
Simplified Product Illustrations
To support the new site design, I developed a clean, minimal illustration style that clearly communicates complex product concepts without overwhelming the viewer. The goal was to create visuals that felt modern, scalable, and aligned with Levelpath’s streamlined user experience. These illustrations are used across key pages to enhance storytelling while maintaining visual consistency throughout the site.
Product Animations
To bring more energy and clarity to the site, I created a series of lightweight Lottie animations that highlight key product features and flows. These animations were designed to be subtle but effective, guiding the user’s eye without distracting from the content. By focusing on purposeful motion, the animations help explain complex ideas quickly while reinforcing Levelpath’s polished and modern brand.
Key Page Mockups
These selected page designs highlight the updated visual language across the site. From bold hero sections to clean layouts and improved content hierarchy, each page was designed to guide users smoothly through the experience. The goal was to create a consistent, engaging look that supports both storytelling and conversion across marketing and product pages.
Connect Plus Event Branding
Connect Plus is Levelpath’s annual customer conference, held this past May to bring together our customers, share insights, and unveil new product features. I led the creative direction for the event, developing a bold visual identity that captured the energy of the brand and helped create a cohesive experience across digital and physical touchpoints.
